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Colosseum Online Inc. has created this privacy policy for this site in order to demonstrate its firm commitment to privacy. The following discloses Colosseum Online Inc.'s information gathering and dissemination practices for the information collected through this site from adults and children 13 and over.

By using the site, you agree to the terms and conditions of this Policy. If you do not agree to the terms and conditions of the Policy, please do not use the site.

PRIVACY POLICY

I. Colosseum Online Inc.'s Collection and Use of Information

A. Personal Information
We will only collect personally identifiable information about you, such as your name, address and email address, when you provide it to us while on the site such as when you set up an account, enter a sweepstakes, sign up for newsletters, participate in a survey, contact customer service, or otherwise interact with this site. Your personal information is used by us to respond to your requests, to process your transactions, for administrative purposes, to process prizes, and to send you information about Colosseum Online Inc.'s programs and, occasionally, advertising/promotional material from some of its advertising and strategic partners. We may also use your personal information for internal business purposes, such as analyzing and managing our businesses. You may opt-out of receiving certain future information or communications (see the Opt-In/Choice section below). The personal information you provide to this site may be combined with information you provide to the Colosseum Online Inc. Site, with demographic and other information that is publicly available, or with other information about you that Colosseum Online Inc. may otherwise obtain online or offline.

B. Financial Information
We will only collect financial information, such as account or credit card numbers, from you when you provide it to us when making purchases on this site or using certain features of this site. We will use your financial information to process your transactions. By making a purchase on this site, you consent to our providing your financial information to our service providers and to such third parties as we determine is necessary to process your transactions. These third parties may include the credit card companies and banking institutions used to process the transaction.

C. Demographic Information
We may also collect demographic data, such as your date of birth, gender and postal code. Demographic data may be used to tailor your experience at this site, such as showing you content including special events and advertising that you might be interested in, and displaying the content according to your postal code.

On occasion, aggregate information that does not identify any particular user may be compiled and shared with strategic partners, merchants and advertisers.

D. Passive Collection of Non-Personal Information.
This site often requires the use of encrypted or non-encrypted cookies, pieces of information that a web site places in a file on your computer associated with your browser that may be used to deliver content specific to your interests and for other purposes, such as security and other account administrative functions, and which may track personal identifying information. This information is processed passively by your browser as you surf through this site.

Colosseum Online Inc. also collects " referrers " information, IP addresses and various environmental variables.

•A "referrer" is information the Web browser passes along to our web servers that references the URL from which you came.

•The "IP address" is a number used by computers on the network to identify your computer so that data can be transmitted to you.

•"Environmental variables" include, among other things, the domain from which you access the Internet, the time you accessed this site, type of Web browsers and operating system or platform used, the Internet address of the web site you left to visit this site, the names of the pages you visit while at this site, and the Internet address of the web site you then visit.

This information is collected for Colosseum Online Inc.'s internal use such as to enhance web site security, to detect broad demographic trends, to assist Colosseum Online Inc. in providing content tailored to your interests, and to otherwise enhance your experience on this site. This information may also be shared with third parties on an aggregate and non-personally identifiable basis.

II. Disclosure of Information to Third Parties

A. Strategic Partners
From time to time we may enter into a special relationship with another company that is not owned by or affiliated with Colosseum Online Inc. to provide additional features on a Site. These special relationships may include business partners, sponsors, and co-branded sites (referred to here as "co-branded pages"). Any information, including personal information that you provide on any co-branded page will be shared with the third party partners featured on that co-branded page. By participating in activities or providing your information on these co-branded pages or in connection with promotions involving third party sponsors or business partners, you also consent to our providing your personal information to those third parties. Since these third parties will use your information in accordance with their own privacy practices, you should check their Web sites for information regarding their privacy policies.

B. Service Providers
We may use third party service providers to help us operate our business and this site or administer activities on our behalf, such as authorization of credit card transactions, order fulfillment and sweepstakes administration. We may share your information with these third parties for those limited purposes. For instance, if you participate in a sweepstakes, game, or loyalty program resulting in a prize or award, we will share personally identifiable information about you to our games and merchandise fulfillment and management agencies.

C. Other Disclosures
Unless otherwise specified in this Privacy Policy or Site specific or activity specific privacy policy, personally identifiable information of any individual user is never shared with other companies outside Colosseum Online Inc. and its joint ventures, except as follows: (i) as permitted by law, (ii) in the event of a transfer of ownership, assets or a bankruptcy of Colosseum Online Inc., (iii) where we determine that disclosure of specific information is necessary to comply with the request of a law enforcement or regulatory agency, or (iv) to protect the interests or safety of Colosseum Online Inc. or other visitors to this site.

III. LINKS AND THIRD PARTIES' PRIVACY PRACTICES
This site may contain links to other sites which are not operated by Colosseum Online Inc.. Colosseum Online Inc. IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF SUCH OTHER WEB SITES. Colosseum Online Inc. recommends that you review the privacy policy of third party Web sites arrived at from links on this site.

IV. SECURITY
This site has security measures in place to help protect against the loss, misuse and alteration of the information under its control. Colosseum Online Inc. employs security measures consistent with standard industry practice to help protect against public access to personal and account activity information collected on and used by Colosseum Online Inc. at this site. For instance, all access to our databases wherein personal information is kept is logged for security purposes and access is limited to key personnel. Certain specific activities are protected using a secure communications encryption technology called SSL, i.e., during registration, while editing your demographic profile, and when requesting password help. SSL (stands for Secure Sockets Layer) is a method for hiding information to prevent others from intercepting and reading the data sent between the client (your computer) and the server (this site). All personal information and account activity are also protected through the use of user names and passwords. In order to help maintain the security of your information, you should protect the confidentiality of your user name and password.

V. OPT-IN/CHOICE
This site provides you with the opportunity to opt-in to receive marketing communications from Colosseum Online Inc.. If you do not opt-in, Colosseum Online Inc. will not send you its promotional offers. However, regardless of your opt-in preferences, Colosseum Online Inc. may still at times send program emails for administrative reasons. Note: Your opt-out preference may not be retroactive in certain instances where you agreed to receive brand-specific communications.

Colosseum Online Inc. also gives you convenient methods for removing your information from our database so as not to receive future communications or to close your account. You may opt-out on the Account profile page.

You may send mail to the following postal address:
Colosseum Online Inc.
Website Customer Care
8-800 Petrolia Road
Toronto, ON
M3J 3K4

VI. UPDATES TO THIS PRIVACY POLICY
Colosseum Online Inc. reserves the right to make changes in this Privacy Policy. In the event that Colosseum Online Inc. makes a material change to this Privacy Policy, it will be posted here. We encourage you to check this page regularly since your continued use of this site following any changes to this Privacy Policy will be deemed to constitute your acceptance of such change.

VII. REVIEWING/CORRECTING/UPDATING YOUR INFORMATION
This site gives you several options for reviewing, correcting, updating or otherwise modifying information you have previously provided. You may make changes and updates on the Account profile page.

You may send mail to the following postal address:
Colosseum Online Inc.
8-800 Petrolia Road
Toronto, ON
M3J 3K4

Please note, changes may not be effective immediately.

VIII. CONTACTING Colosseum Online Inc.
If you have any questions about this Privacy Policy or the practices of this site, you may contact:

Colosseum Online Inc.
8-800 Petrolia Road
Toronto, ON
M3J 3K4

Tel: (416) 739-7873
LAST UPDATED: June 26, 2009